That wine is expensive in India is well known. But how expensive is it really? To figure this out, I compared retail prices of wine in Delhi to retail prices of the same wines in the US market. I used a sample of 42 widely available wines. Conclusion: Wine retail prices in Delhi are on average almost 3 times more expensive than retail prices of the same wines in the US Market. For individual wines, retail prices in Delhi vary from anywhere between 1.5 times to 6 times the retail prices in the US.
Relative Values: I made a straightforward calculation: retail wine prices in Delhi divided by the retail wine prices in the US. The closer a wine in Delhi is priced to the retail price of the same wine in the US market, the better relative value it represents. Therefore, lower numbers represent better relative values. The wines are arranged in descending order of relative value (the best relative values are on top, the worst towards the bottom).
Please note: this is only relative value, and does not take the quality of the wine into account. Therefore, these are not recommendations of absolute values or of what I consider to be the best value wines in the market. Absolute value is a different concept and takes quality into account (price/quality). Please see additional notes on methodology at the bottom of this post.
|Wine Name||Price in Delhi (Tax Incl, Indian Rupees)||Price in Delhi (Tax Incl, US$)||Price in USA (Tax Incl, US$). Source: wine-searcher.com||Relative Value (Price in India/Price in USA). Lower numbers are better value.|
|Emiliana, Chardonnay 2010||INR 900.00||$16.13||$10.68||1.51|
|Bodega Norton Malbec Reserva||INR 1,560.00||$27.99||$17.11||1.64|
|San Simone, Pinot Grigio Fruili DOC||INR 1,350.00||$24.20||$13.89||1.74|
|Moet & Chandon Brut Imperial Champagne||INR 5,560.00||$99.67||$54.54||1.83|
|Moet & Chandon Rose Imperial Champagne||INR 6,550.00||$117.42||$64.17||1.83|
|Emiliana, Cabernet Sauvignon 2011||INR 1,100.00||$19.72||$10.68||1.85|
|Emiliana, Merlot 2011||INR 1,100.00||$19.72||$10.68||1.85|
|G.H. Mumm Brut Rose Champagne||INR 6,000.00||$107.56||$57.75||1.86|
|Piper Heidsieck Brut Champagne||INR 5,060.00||$90.71||$43.85||2.07|
|Bodega Norton Malbec||INR 1,120.00||$20.09||$9.63||2.09|
|Dom Perignon 2002 Champagne||INR 17,010.00||$304.94||$145.45||2.10|
|Caliterra Merlot||INR 1,140.00||$20.45||$9.63||2.12|
|G.H. Mumm Brut Champagne||INR 5,500.00||$98.60||$45.99||2.14|
|Jacob’s Creek, Semillon Chardonnay 2011||INR 970.00||$17.38||$8.02||2.17|
|Jacob’s Creek, Shiraz Cabernet 2009||INR 920.00||$16.49||$7.48||2.21|
|Jacob’s Creek, Chardonnay Reserve||INR 1,750.00||$31.37||$13.90||2.26|
|Jacob’s Creek, Merlot 2011||INR 970.00||$17.38||$7.48||2.32|
|Claar Cellars, Chardonnay 2008||INR 1,250.00||$22.40||$9.35||2.40|
|Baron Philippe de Rothschild, Pays d’Oc Chardonnay 2009||INR 1,470.00||$26.35||$10.68||2.47|
|Chateau Ste Michelle, Columbia Valley, Riesling 2009||INR 1,640.00||$29.40||$10.68||2.75|
|Frontera (Concha y Toro), Chardonnay 2011||INR 1,000.00||$17.92||$6.41||2.80|
|Bouvet Brut||INR 2,200.00||$39.44||$13.89||2.84|
|Oxford Landing Estates, Cabernet Sauvignon & Shiraz 2010||INR 1,400.00||$25.09||$8.55||2.94|
|Oxford Landing Estates, Chardonnay 2010||INR 1,400.00||$25.09||$8.55||2.94|
|Chateau Ste Michelle, Columbia Valley, Chardonnay 2009||INR 1,990.00||$35.67||$11.75||3.03|
|Zonin Prosecco||INR 2,040.00||$36.61||$11.76||3.11|
|Chateau Ste Michelle, Columbia Valley, Merlot 2007||INR 2,490.00||$44.63||$13.88||3.21|
|Sutter Home, Sauvignon Blanc 2009||INR 1,360.00||$24.38||$7.48||3.26|
|Brancott Estate, Marlborough Pinot Noir 2009||INR 2,200.00||$39.44||$11.75||3.36|
|Columbia Crest, Two Vines Shiraz 2007||INR 1,600.00||$28.68||$8.55||3.36|
|Frontera (Concha y Toro), Cabernet Sauvignon 2010||INR 1,000.00||$17.92||$5.34||3.36|
|Mateus Rose||INR 1,210.00||$21.71||$6.42||3.38|
|Freixenet Cava, Cordon Rosado, Metodo Tradicional||INR 1,790.00||$32.09||$9.27||3.46|
|Columbia Crest, Two Vines Cabernet Sauvignon 2008||INR 1,600.00||$28.68||$7.48||3.84|
|Columbia Crest, Two vines Merlot 2008||INR 1,600.00||$28.68||$7.48||3.84|
|Carlo Rossi Crisp White||INR 900.00||$16.13||$3.74||4.31|
|Frontera (Concha y Toro), Merlot 2011||INR 1,000.00||$19.72||$4.53||4.35|
|Yellow Tail Shiraz||INR 1,590.00||$28.58||$6.42||4.45|
|Carlo Rossi California Red||INR 980.00||$17.56||$3.74||4.69|
|Carlo Rossi Cabernet Sauvignon||INR 1,050.00||$18.82||$3.74||5.03|
|Carlo Rossi Chardonnay||INR 1,200.00||$21.51||$3.74||5.75|
|Korbel Natural, Russian River Valley Champagne 2007||INR 6,000.00||$107.56||$16.88||6.37|
- I obtained the prices in retail shops in the Delhi market (inclusive of VAT). I converted these prices to US$ for comparison with the US.
- I obtained prices of the same/similar wines in the US using wine-searcher.com (using either New Jersey or average prices). I then added a sales tax of 6.95% (NJ sales tax rate, source: wine-searcher.com) to obtain a tax inclusive rate.
- I calculated relative value using the following formula: tax-inclusive US$ price in Delhi / tax-inclusive US$ price in the US. Lower numbers represent better relative values.
- Disclaimer: this analysis remains a rough-and-ready comparison. Think of it as a back-of-the-envelope analysis. I make no claims of absolute accuracy. However, I made an attempt to obtain the best data, and I do think the numbers are directionally correct. I’d welcome comments to improve the analysis.